PMG Josie Sorely Missed in PMs Conference

October 24, 2014. 96 Postmasters from the Provinces of Iloilo, Negros Occidental, Aklan, Antique, Capiz, Guimaras, Negros Oriental and Siquijor, traveled by land or by boat, eagerly anticipating what would have been the PMs Conference with PHLPost Postmaster General and CEO Ma. Josefina M. Dela Cruz at Sarabia Manor Hotel, Iloilo City. Sadly, the lady Postmaster General met an accident the day before the conference, and was advised rest by her doctor.

The PM’s Conference proceeded nonetheless, with reports delivered by PHLPost’s big bosses, APMG for AdFIn Maura M. Baghari-Regis, APMG for Operations Robert S. Mondoñedo, APMG for Marketing and Management Support Services Luis D. Carlos, and HRMD Manager Ester V. Cabigao.

APMG Mondoñedo congratulated PHLPost Area 6, headed by Director Fabiolita P. Ferraris, CESO III, for sharing the top spot with Area 3 (Mega Manila) in terms of delivery performance, but strongly emphasized the four aspects of postal operations on which to focus the vision of the new PO, and these are counter services, processing, delivery, and return of information.

APMG Carlos delivered the good news that PHLPost is growing and expanding its business with Pinoy eMall, an e-Commerce website that makes it possible to buy and sell philatelic stamps and Pinoy products proudly made and produced in various municipalities all over the Philippines. 

PHLPost is also offering private individuals and barangays an opportunity to engage in the postal business through the establishment of a Postal Station, which requires an initial payment of only P 15,000.00-P 20,000.00 representing accreditation fee. Postal Stations shall help augment postal presence in the area, with the end in view of delivering more efficient and effective public service.

APMG Carlos promised more projects to boost revenue generation in the coming years, and appealed for the support and cooperation of the Postmasters, considering the huge financial target to be met by the Area in 2015. He also assured a stronger Marketing Team next year to back up the marketing efforts of the area.

HRMD Manager Esther Cabigao took the podium next, explaining, among others, the guidelines of the qualification to the Performance-Based Bonus, and the Huwarang Lingkod Koreo, which aims to give due recognition to the best-performing officials and employees of PHLPost .

At the end of a sumptuous lunch, the PM’s conference continued with APMG for Administration and Finance Regis’s report. APMG Regis cited PHLPost Area 6 as one of the Top 3 Areas in Overall Performance, combining Delivery Performance, Revenue Attainment, Net Income Realized, Minimizing Complaints, and Compliance with Directives. However, she appealed for more efforts in order to achieve or at the very least come close to achieving the revenue target.

After APMG Regis’ talk, a character building session ensued with Bishop Jonel Milan, founder and president of K4 Philippines Intercessors Movement, and who has been delivering inspirational talks to people in the Philippines and beyond. The two-hour session taught Postmasters to re-focus, to help them achieve success in the workplace as well as in their personal life.

Merrymaking @ Sarabia Hotel

Later that evening, guests and Postmasters were treated to a Hawaiian party, with garlands and leis giving the venue a festive feel. Postmasters prepared special numbers for the guests, featuring, in many cases, what the province they are representing is known for, like the Ati-Atihan Festival in Kalibo and Masskara Festival in Bacolod City.

Contingents from Capiz danced to the upbeat music of Roxas City; PMs from Antique Province sang the Antique Provincial Theme Song, while PMs from Negros Oriental and Siquijor sang the hymn of Dumaguete City.

There were two dance numbers from the PMs in Iloilo Province, showing their flexibility and alertness. The last number came from the staff of the Administrative Center, whose musical performance featured the different product lines of PHLPost – letters and packages, logistics, and postal payment.

The program ended at 9:00 in the evening, and while the presence of our beloved Postmaster General Ma. Josefina M. Dela Cruz was sorely missed that day, the dancing and the merrymaking continued till the wee hours of the morning.