PHLPost 6 Area Director Fabiolita P. Ferraris Talks About The New Post Office and the Importance of Letter Writing in the Midst of Technological Advances in LGU-Miagao

November 3, 2014. “Do we not need letters to be sent anymore? Has the new age forgotten about personal touch and feel? Do we really have to depend on technology now and ignore the fact that we still have hands not just for typing but also for writing which makes it more real? Do you still greet your friends, family members or colleagues with cards on special occasions and send it via the post office?” These are just a few questions veteran Area Director Fabiolita P. Ferraris, CESO III, asked the officials and employees of LGU-Miagao during her speech in the flag raising ceremony of the local government unit on November 3, 2014 with the theme Postal Consciousness.

The invitation of the Chief Executive Officer of the town, Mayor Macario N. Napulan, M.D., was timely, as PHLPost has just celebrated World Post Day by sponsoring simultaneous letter writing activities throughout the country, and will be celebrating Postal Consciousness Week this second week of November. Director Ferraris took the invitation as an opportunity to talk about the importance of writing letters in the midst of technological advances, the importance the postal service brings to the community, as well as the many changes happening in the post office today.

Director Ferraris emphasized that while “emails have proven amazing to business, where bottleneck competitions and survival of the fittest become the name of the games”, such have brought a decline in effective communication where messages are written in short-cut forms, internet slangs, and chat abbreviations. And besides, the same cannot be said of personal correspondence as there is a different kind of excitement upon the receipt of a letter, handwritten on a beautiful stationery, the words emotionally expressed to outpour the mood of the writer.

The beautiful lady director further said that “Letters do not always bring good news, but it concerns you and it is all about you, and that’s what really matters”. And she posed this challenge to everyone: ”It's time now to start writing again! Let us teach and inspire our young generation to appreciate the value of writing not only for sentimental reason but for better communication.”

But, of course, this does not mean that technology will not have a place in PHLPost anymore. In fact, as Director Ferraris said, “many changes are happening in the postal service”, and many of these changes make use of communications technology. PHLPost has now expanded its products and services to include financial servicing and logistics. It now offers electronic money transfers, accepts payments of PHLHealth remittances and bills, and letters, too, can now be tracked and traced in the privacy of homes with the use of the internet. Soon the Postal ID will work like an ATM Machine Card and can be verified online. Director Ferraris encouraged everyone to go and visit the post office now for great things can start at the tip of the writing pen.